Retailers adjust marketing as men take over grocery shopping

Filed under: AM Roundup |

More men are shopping for groceries than ever before – a realm that used to belong solely to women – and the $560 billion food industry is taking notice.

The Los Angeles Times is reporting that the nation’s largest food and personal product companies have changed their marketing plans to entice men.

For instance, Proctor and Gamble is experimenting with “men” aisles and is expanding that program to both Wal-Mart and Walgreens.

Read more at the Los Angeles Times.