The deadline to submit a design that helps brand the city is looming.
The Colorado Springs branding task force is accepting design ideas to go along with its city slogan “Live it Up” until noon Jan. 6. Submissions are already coming in, said Chelsy Murphy, Colorado Springs Convention and Visitors Bureau spokeswoman.
“We want to make sure everyone is aware that we are accepting proposals, and Friday is the deadline,” she said.
A logo of purple mountains with the slogan “Live it Up” underscored by a swoosh was unveiled in November. It met with unfavorable reviews, and local designers called for a re-do.
Last year, the city set out to brand itself. The branding task force hired a local branding firm, Stone Mantel, to come up with a slogan and logo. The company conducted hundreds of interviews and held brainstorming meetings with local leaders. The firm was paid $80,000 and given a mission is to formulate a branding platform that could be used for marketing and advertising campaigns that both define and hype the city.
But, the new city logo was called amateurish by local marketing professionals.
After meeting with a group of Springs designers, the task force voted to scrap its design and start over. They set up a formal requests-for-proposals process and a new committee, a curator team, made up of marketing, branding, strategic planning, business development and graphic design experts to review the designs.
Three top designs will float to the top, and each of those designers will be paid $1,000.
Those top selections will be posted on LiveItUpCS.com and the community will get to weigh in on their favorite design for one week. The curator team will make a final decision and submit its top choice to the branding task force.
The winning designer will be paid $2,000 to finalize the logo and develop a logo usage guidelines document.
The budget is $5,000, funded by select task force members. No money from the Convention & Visitors Bureau or the City of Colorado Springs is being spent on the new effort.