That’s how many designers submitted samples of their work to the Colorado Springs Branding task force by the noon deadline today.
The submissions will be considered by a curator committee of marketing, branding, strategic planning, business development and graphic design experts. The committee will select three finalists who will create a logo that they hope will brand the city.
“We were pleased with the quantity and quality of submissions and are on track to select the three designers next Friday as detailed in the timeline,” said Chelsy Murphy, spokeswoman for the Colorado Springs Convention and Visitors Bureau.
Last year, the city set out to create an branding strategy that includes a new city slogan and logo that could be used in marketing campaigns by the city and by local businesses.
After months of brainstorming sessions, meetings and interviews, the task force unveiled a branding logo of purple mountains with the slogan “Live it Up” in a baseball-style font and underscored by a swoosh in November. But, it was met with unfavorable reviews and had local designers calling for a redo.
Tucker Wannamaker and Marcus Haggard, of Magneti Marketing, launched a Facebook page calling for the branding task force to reconsider its design. Hundreds of people “liked” the page and it triggered a meeting between local designers and some of the task force members.
The task force then voted to keep the slogan but scrap its design and start over.
Wannamaker said he’s excited that 25 local designers put their name in the hat. “It’s incredible,” he said. “There is always a risk that you open this up and no one would submit.”
Wannamaker said it was great that the task force responded to concerns by the local design community and were open to starting over.
“I’m proud of the steps that are being taken here,” he said. “This is exactly what we were shooting for.”
Each of the three finalists will be paid $1,000 to create a city logo.
Their city logo designs will be posted on LiveItUpCS.com and the community will get to weigh in for one week. The curator team will make a final decision and submit its top choice to the branding task force.
The winning designer will be paid $2,000 to finalize the logo.
Doug Price, chair of the branding task force and president and CEO of the Colorado Springs Convention and Visitors Bureau was impressed at the number of designers who submitted proposals.
“I thought to myself, they have stepped up,” he said. “They will make it difficult to narrow to three.”