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Publicity turns toy-rental business marketing into child’s play (access required)

by Amy Gillentine

Published: January 20,2012

Time posted: 9:31 am

Tags: babyplays, Small Business Enterprise

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When Stephanie Weber launched her Springs-based Internet toy-rental business in 2007, she had a hunch it would be popular. She didn’t know just how popular, though, until The New York Times featured her business, called BabyPlays.com, in a December story before the holidays. The business operates like a Netflix for toys. Customers buy memberships, which cost about ...





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