Ticket sales for the July 8 event will be open to the public at www.PPIHC.com – the official website for the event.
For the first time, race organizers are offering round-trip bus transportation to the start line and back, allowing spectators to avoid race day parking challenges. Spectators can board buses at the Colorado Springs World Arena and ride to the start line, with return transportation at the conclusion of the events.
“This is an opportunity for fans to secure a place on the mountain in what is going to be a significant year for the race,” said Mike Moran, spokesman for Sports Corp., the organizer of the race.
The Pikes Peak International Hill Climb enters its 90th year and already has a record number of entrants – 209 so far – with new makes and models of automobiles registering for the 12.42-mile race up Pikes Peak, which is now paved.
Just four years ago, the race was all but dead, and $250,000 in the red.
“It was on life support,” Moran said. “The good news now is that it is extremely healthy and really has an unlimited future.”
A new organizing body and a renewed interest have spurred the race to one that attracted an estimated 6,000 spectators who lined the route, which takes 156 turns. Last year, ticket sales revenue set a record of $148,461, breaking the previous year’s high of $115,380. Merchandise sales reached $25,779, surpassing the previous year’s $15,721.
It’s difficult to know the economic impact the race has on the city, Moran said. But, last year, the Crowne Plaza, the host hotel, sold 1,600 room nights the weekend of the race.
This year, race organizers hope to better track the rooms sold and make a better economic impact report, Moran said.