4 Responses to Branding task force awards logo contract

  1. Kudos to the city for hiring a local firm …hopefully Fixer Creative Co will also get the opportunity to re-do the original Live it Up camapaign video. The video that was supposed to show Colorado Springs as a vibrant beautiful city to attract businesses and young professionals but instead was shot on a cloudy day, with bad audio, and the casting was horrible …. the first person on the video seems to be around 90 years old!! Anyway, I look forward to seeing how Fixer Creative Co. will bring this campaign to life!

    Michelle
    February 6, 2012 at 1:16 pm

  2. And Stone Mantel continues to chuckle about the $111,000 they got for giving us….what, exactly?

    Oh wait,I forgot: we got an immensely unpopular logo that at least three other communites were already using……..

    We should probably be grateful it wasn’t an original thought….probably would have cost CVB even more money.

    It’s also disappointing Mr. Price and Dr. Rhetoric from Stone Mantel have yet to take any kind responsibility for this fiasco…… Perhaps one should speak up only to take credit, and not responsibility…..just like what Congress does.

    John Whitten
    February 6, 2012 at 1:37 pm

  3. Wow! John, I don’t think I have ever seen you comment on anything in a positive manner. You continually complain about something you know very little about. Let me rephrase that sentence – you complain about something you refuse to learn more about. Have you met any of the folks involved with the branding process? Or are you satisfied jumping on the band wagon driven by CAVE people – Citizens Against Virtually Everything? Absolute drivel.

    Cal Reinhardt
    February 6, 2012 at 3:36 pm

  4. John is dead on Cal. It’s still a joke. Horrible slogan. Any self respecting branding expert will tell you that. There was no branding process. The public outcry was not against the logo, but the slogan. Yet no one listened.

    I’ve seen the list of people involved in the branding process…not an expert to be found. Ask even the winners of this contest, great designers by the way, if they’d change the slogan too if they’d have a chance…they’ll say hell yes.

    So in short, John is just saying what many people feel (obviously including me) since day one when the CVB launched this botched attempt at branding. Just to a point many say \Screw it\ when it comes to such because we know it’ll fall on deaf ears.

    Luckily this town is so beautiful we could 86 our CVB and people would still show up. And overall, they do an ok job at everything else. Branding is not their strength. We’ll be fine even with a botched attempt.

    But to any town looking to hire Stone Mantel….run away.

    Jon Severson
    February 9, 2012 at 10:08 pm