Dozens of artists across the country are expected to compete in the 2012 USA Pro Cycling Challenge poster competition.
The winners will each earn $500 and VIP tickets to sections of the week-long cycling race through Colorado, which is classified as second only to the Tour de France.
Last year, 82 people entered their work in the nation-wide contest which invites artists to create unique event posters for each of the 12 host cities and a national event poster that will be seen throughout the world.
Colorado Springs is among the 12 host cities in the 2012 USA Pro Cycling Challenge. Cyclists will race out of Breckenridge to downtown Colorado Springs in stage five of the seven-day race, which is estimated to have had an $83.5 million economic impact on the state in its first year.
Last year’s race and images should give artists plenty to draw from for this year’s posters, said Shawn Hunter, CEO of the USA Pro Challenge.
All types of artists – professional, amateur, aspiring – are encouraged to submit their designs via the USA Pro Cycling Challenge Facebook page. The deadline to submit a poster idea is March 16 and the winners will be announced April 16.
“Being able to combine scenic backdrops, the intense competition of the USA Pro Challenge and the creative eye of artists should result in some of the most stunning portrayals of our sport we have ever seen,” Hunter said. “The level of talent and creativity we witnessed with the submissions last year was so incredible; we knew this was something we had to do again in 2012.”
Once entries are submitted, the race’s Facebook fans will have a chance to cast their votes for the three best posters for each host city and the 10 best national posters.
From there, judges, including media and city officials, will select each of the winners.
Last year, the race posters were very popular and sold out during the race, said Liz Brown, USA Pro Cycling Challenge marketing coordinator. Officials ordered two extra batches throughout the race, she said.
A portion of the proceeds from the national poster are donated to America’s Road Home, while proceeds from many of the 12 host city posters will benefit local charitable causes.