Will cupcake truck’s downtown move drive business?

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When the wildly popular Springs Cupcake Truck parks its operation in a permanent location at 3 E. Bijou St. next week, it could bring new life to a downtown block that has been quickly dying.

Cake Crumbs, the Denver bakery that created the Springs Cupcake Truck, which gained local and national attention last year when it participated in the  Food Network’s most popular food trucks contest, will open Feb. 21 in the former location of the organic peanut butter and jelly sandwich shop, OPB&J, which closed in January.

The Springs Cupcake Truck is a study in successful social media marketing. The business posts on Facebook where the truck will be at what time, and cupcake lovers flock to its expected locations, shelling out $3 per cupcake, or more often, $30 for a dozen.

Cake Crumbs owner Denon Moore said she’s been looking for a downtown location for six months, and that she’s confident her business will make a successful transition from Facebook and trucks to bricks and mortar, although Coco, as the truck is named, will still be traveling throughout the city.

She thinks it might even make strides in rejuvenating the downtown business climate.

Read more Friday in the print edition of the Business Journal and at CSBJ.com.