The U.S. Travel Association will bring its 2012 Vote Travel campaign to Colorado next month.
The 2012 Vote Travel campaign is a 20,000-mile tour that will incorporate major rallies in cities across the country in an effort to spotlight travel industry’s contributions to the economy. The U.S. Travel Association members also hope to meet with local elected officials and travel industry leaders.
The tour will be in Denver April 7.
“Travel contributes $1.9 trillion to our economy and supports more than 14.4 million U.S. jobs, and the Vote Travel campaign aims to highlight the strength of our industry and engage its employees nationwide,” said Roger Dow, president and CEO of the U.S. Travel Association. “While we’re having some fun and playing off the current campaign season, the Vote Travel bus tour and rallies present local travel advocates an important and creative tool in engaging elected officials in cities and states throughout the country and informing them about the power of our industry.”
The tour comes at a time when Colorado lawmakers consider a cut to the state’s tourism budget. The Denver Post reported this month that the Joint Budget Committee proposed $9.6 million budget for the Colorado Tourism Office, which is $5 million less than last year and mark a 50 percent decline from the office’s 2007 budget.
The Vote Travel tour also aims to highlight national policy issues that affect travel into the U.S. Vote Travel’s policy priorities include measures that reduce security and visa hassles associated with travel; efforts to promote small businesses because most travel industry companies employ 500 or fewer employees; and U.S. investment in promoting travel. The campaign also highlights the economic benefit that conventions and meetings bring to local communities.