Americans are expected to spend 11 percent more on clothing and candy for Easter this year than they did last year, according to survey results from the National Retail Federation.
The average Americans are expected to spend $145.28, up from $131.04 last year, according to the report. That rate of spending rises above 2008 levels after a dip in 2009 and 2010.
“Though the price of gas is on everyone’s mind, Easter is one of the few holidays some consumers are willing to stretch their budgets, especially because many children look forward to treats and new outfits on Easter morning,” NRF President and CEO Matthew Shay said in a statement. “Retailers will make sure to offer plenty of promotions on candy, apparel, food and decorations in the coming weeks for eager holiday shoppers.”
The holiday makes Easter sales popular for clothing merchants and department stores.
More than 48 percent of those surveyed said they would go shopping this weekend to take advantage of retailers’ sales.
Americans are also expected to spend $5.1 billion on Easter meals this year, with each person spending an average of $44.34, up from $40.05 in 2011.