A group of Colorado Springs business owners selling graphic T-shirts for wildfire relief presented checks for $132,000 to the American Red Cross and Care and Share Food Bank Thursday.
That’s a lot of T-shirts.
As news of the Waldo Canyon fire broke last month, the group of designers, marketers and printers began selling locally-designed T-shirts on their website Wildfiretees.com with messages such as “Make it Rain,” “Save our State” and “More Disco, less Inferno.” All shirts are $20. And 100 percent of the after-printing costs are being donated to wildfire relief efforts.
Their efforts went national, even international, as they tweeted and used social media to get out the word. Within one week, the group had sold more than $300,000 worth of T-shirts. Read their story at CSBJ.
Thursday was just the first installment of checks. And the group is continuing to sell shirts, said Tucker Wannamaker of Magneti Marketing and member of the group.
The group presented large cardboard checks for $66,000 each to American Red Cross and Care and Share representatives but also handed over the real things.
“This is amazing,” said Lynne Telford, Care and Share president and CEO. “This will buy so much food — we’re buying eggs, and produce and meat — this is just remarkable.”