Wild FireTees reaches goal of $500,000 in sales

Wildfire relief T-shirt sales are off the hook.

This weekend the group of local business owners who launched a graphic T-shirt sales project for wildfire relief hit latest goal of $500,000 in sales.

The group has no plans to end the project, said Austin Buck, co-owner of CoPilot Creative, one of the groups that launched the project just days after the Waldo Canyon fire started June 23.

“We are keeping it going,” Buck said. “We have a whole new batch of designs coming out Thursday — our goal is to raise as much money as we can.”

The group of businesses — CoPilot Creative, Fixer Creative, Magneti Marketing, Design Rangers, LastLeaf Printing and Jeremy Grant Creative — have partnered with Pikes Peak Community Foundation to help distribute the money.

The group presented its first round of checks for $132,000 last week to the American Red Cross and Care and Share Food Bank; by that time WildfiresTees.com sold about $320,000 worth of T-shirts.

All shirts are $20, and 100 percent of the after-printing costs are being donated to wildfire relief efforts.

They hoped they would sell about 2,000 T-shirts, but their efforts went international, as they used social media to get out the word. Within one week, the group had sold more than $300,000 worth of T-shirts. Read here.

“At  this point there is no reason to stop,” Buck said. “Orders are still coming in . . . we are still trying to get national media — it still has legs.”