Social media campaign invites locals on a stay-cation

A group of local residents is turning to social media to help drive business to the Springs in the wake of the Waldo Canyon fire.

The campaign isn’t going after out-of-towners. The group is targeting locals in a campaign they dub, “MYtinerary: All the Adventure, None of the Baggage.”

The group, with an Ingenuity grant from the Pikes Peak Community Foundation, will use social media to show people how they can  support local businesses, building on the concept of a stay-cation. The goal is to encourage locals to get out and experience the region like a tourist and help the Pikes Peak region get back on its feet during a time of diminished tourism and travel due to the fire.

Posts on the Mytinerary include details of where to eat, shop or see a show.

The campaign started as an idea among friends and now more than a dozen organizations are involved.

Now the group has made a contest out of it.

Residents  can post their itinerary in the Pikes Peak region on  the campaign’s Facebook page and share it. Whoever has the most “likes” by 5 p.m. Sept. 3 will win the ultimate stay-cation package at The Broadmoor.