Creator of ‘snap tags’ to speak at PVG breakfast meeting

Peak Venture Group kicks off its breakfast series with the creator of SnapTags –a branded mobile bar code that enables marketers to use meaningful logos and icons as interactive marketing tools.

Nicole Skogg, founder of Denver-based SpyderLynk, will talk about her experience leading a high-tech startup. She founded SpyderLynk in 2006 with the goal of leveraging brand logos and camera phones to combine the interactivity of the Internet with traditional media.

The PVG breakfast will be at 7 a.m. Sept. 14 at the Garden of the Gods Club. The meeting also includes three entrepreneurs who will pitch their current projects.

Skogg was recently named one of Mobile Marketer’s “Mobile Women to Watch in 2011” and was just chosen by The Producers Guild of America as one of its 2011 “Digital 25” leaders in emerging entertainment for the company’s work in the entertainment industry.

Skogg started her career as an optical engineer, developing and marketing lighting systems. Using her background in mathematics and vision perception, she pioneered the development of the SnapTag – a logo that functions as an interactive mobile marketing tool when photographed with a camera phone.

PVG is a non-profit organization dedicated to helping emerging entrepreneurs and established middle-market executives in the Pike’s Peak Region. PVG wants to provide entrepreneurs with support, said the group’s president, Loren Lancaster. The breakfast series brings together local entrepreneurs, business professionals and industry experts.

For more information on PVG or the breakfast, contact Chris Franz at 351-7020; email chris@intelpayloads.com