Facebook outperforming Google on ad clicks

Filed under: AM Roundup |

Facebook is doing a better job than Google at getting browsers to click on advertisements, said Bloomberg.

Facebook Exchange  generates as much as four times the return on ad dollars than other real-time bidding systems, according to Internet surveys.

Attracting advertisers is critical for Facebook, which has seen a 45 percent drop in stock prices since its initial public offering.

Read more at Bloomberg.