Toys R Us to let shoppers reserve popular toys

Filed under: AM Roundup |

Toys R Us will let shoppers reserve the most popular toys before the Christmas rush, said the Chicago Tribune.

The move is designed to set the toy store apart from discount retailers headed into the biggest shopping season of the year.

The company also is opening more pop-up stores and offering more exclusive lines of toys – another way to differentiate between it and discount giant Wal-Mart.

Read more at the Chicago Tribune.