Old Chicago on Powers closes for renovations, rebranding

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Old Chicago at the First and Main Town Center on Powers Boulevard will close for a few days to renovate its brand, menu and design.

The restaurant will be closed Oct. 1-3 and is the third location in the United States to undergo the rebranding effort.

The change is meant to re-emphasize the restaurant’s commitment to quality food, great value and a welcoming atmosphere, said Will Powers, the director of brand marketing at Old Chicago.

“Walk into any Old Chicago location and you’ll find our kitchen staff making dough, chopping ingredients and preparing our guests’ meals, and that has been our practice since we opened 36 years ago,” said Powers.

The Old Chicago menu has been revamped to shine the spotlight on the restaurant’s commitment to crafted items. Forty new products will be introduced through this rebranding effort – including a new tavern-style thin crust pizza and a doubled salad selection with a combination of chopped and tossed salads, all with homemade dressings. Colorado Springs’ Powers Blvd location guests may also choose from seven new appetizers, Panini sandwiches and an expanded pasta section.

Similar to the updated food menu, Old Chicago will unveil a new draft system with 36 taps.