Maybe it’s true that every little girl wants to be a princess — at least that’s what they’re choosing for their Halloween costumes.
But, when they grow up, they’re choosing to be a witch.
This Halloween, American trick-or-treaters, party-goers and pampered pets will dress up as pumpkins, princesses, witches and vampires. And, they will spend about $2.87 billion on costumes.
Adults will spend $1.4 billion to dress up. Nearly 6 million adults plan to dress as a witch this year, and 3.2 million will dress as vampires.
Princess costumes take the No. 1 spot for kids’ costumes, with 9.7 percent and Batman takes No. 2 with 5.4 percent, according to the annual National Retailer Federation’s 2012 Top Costumes survey conducted byBIGinsight. Spending on kids’ costumes will top $1.1 billion.
Americans will spend $370 million on pet costumes.
The average person will spend $79.82 on Halloween candy, costumes and décor, bringing total spending to $8 billion – the most in the survey’s 10-year history.
“Choosing a costume is one of the most entertaining parts of Halloween,” said NRF President and CEO Matthew Shay. “With many families on the hunt for adult, child and pet costumes this year, retailers are making sure they’ve got their shelves fully stocked with a wide variety of costumes, including the traditional and even the not-so-traditional garbs inspired by Hollywood and even pop-culture.”
Each year, Halloween costumes take on a pop culture vibe. This year, more than 1 million adults and kids will dress as some type of athlete. And with the election looming in early November, more than 767,000 Halloween party-goers will don some type of political costume.
“With nearly one in 10 celebrants taking their costume cues from current events, we’ll see plenty of Barack Obama and Mitt Romney look-alikes out-and-about for Halloween,” said BIGinsight Consumer Insights Director Pam Goodfellow. “However, we expect these rivals will be able to find some common ground over the punch bowl or a bag of candy.”
As in previous years, man’s best friend won’t be left-out of the Halloween celebrations. The most popular pet costume will be a pumpkin with 12.7 percent and devils take second with 6.9 percent.