Colorado Springs CVB recognized for outstanding tourism initiative

The Colorado Springs Convention and Visitors Bureau was recognized for its “55 Attractions in 5 Days” initiative at the Governor’s 2012 Colorado Tourism Conference this month.

The Colorado Springs CVB was given the “Outstanding Community Tourism Initiative Award,” which is presented to a community or region that has demonstrated excellence in a tourism event, promotion or project. The Colorado Springs CVB promoted the area’s offerings through their multi-faceted “55 Colorado Springs Region Attractions in 5 Days” campaign, which used six visual and interactive viral videos, supported with social media and PR tactics. This campaign contributed to the region’s economic goals by encouraging increased length of visit and repeat visits.

The state tourism conference, which was in Steamboat Springs and hosted by the Colorado Tourism Office, drew representatives from the state’s travel and tourism industry and some of the most dynamic speakers to date.

The conference theme, Come To Life, applied the state’s spring and winter advertising campaign to the schedule and overall uplifting tone.

This year’s conference was focused on progressing all elements of Colorado’s tourism industry, from small business owners to the growing ski industry. Sessions featured experts in a variety of fields, including digital media, crisis communications, social media, analytics and research, international programs and Google.

The conference kicked off with a one-day culinary tourism workshop focused on leveraging the state’s unique culinary products.

“The Governor’s annual tourism conference is a prime opportunity for tourism folks from all four corners of the state to come together for one unified goal,” said Tim Wolfe, chairman of the Colorado Tourism Office board of directors. “It is essential for Colorado’s tourism industry to continue to grow and prosper, and to reinvigorate our commitment to providing the best visitor experience possible.”

At the Annual Awards Luncheon on Oct. 12, Colorado Tourism Office Director Al White presented awards to individuals and organizations that have contributed to the advancement and innovation of Colorado’s tourism industry.

In addition to the Colorado Springs CVB award, the state recognized Mary Motsenbocker for “Outstanding Individual Contribution to Colorado Tourism”; Telluride Tourism Board’s “Summer of Love” marketing campaign was named “Outstanding Marketing Program”; Bernie Collette received the “Outstanding Tourism Volunteer Award”; and Jan Chaney was awarded the “Board Chairman’s Award.”

Telluride will host the Governor’s 2013 Colorado Tourism Conference October 2-4, 2013.

“As a destination reliant on tourism, we understand the industry’s importance to our state and appreciate the support provided by the Colorado Tourism Office and our state government, in the form of activities such as the Governor’s Conference,” said Michael Martelon, President and CEO of the Telluride Tourism Board. “We are thrilled to host the Governor’s Conference in 2013 and to showcase Telluride’s authentic spirit and inspiring atmosphere to industry partners from around Colorado.”