Maxx HD signs new licensing agreement

Maxx HD Sunglasses has signed a licensing agreement with Licensing Resource Group, a trademark management company.

Licensing Resource Group provides license-management services to more than 180 colleges and universities, athletic conferences and special properties nationwide.

MaxxHD will develop a line of sunglasses with matching school colors and insignias for licensed colleges and universities.

“We have added new styles to our collegiate line, which are extremely affordable, but very trendy,” said Chana Kolman, Maxx HD public relations and marketing director.

Earlier this year, Maxx HD announced an agreement with The Collegiate Licensing Company of Atlanta. With the new agreement, the Monument-based company will be able to expand their line of college and university sunglasses.

Maxx is also the official supplier of logo sunglasses for Major League Baseball, and the company earned the “People’s Choice Award” at the recent Excellence in Local Industry Award, by receiving the most number of votes from the attendees.