Downtown retailers have high hopes for Wednesday’s Holiday Stroll and are making bold predictions about record-breaking shopping crowds.
The event, which runs from 5 to 8 p.m., is designed to lure shoppers into the Tejon Street restaurant and retail district, bordered roughly by Colorado and Platte avenues. Retailers hand out coupons, and some partner with restaurants to serve complimentary food and drink — hot, spiced cider or beer and wine.
Christmas carolers will be on hand to serenade shoppers, and the new ice-skating rink in Acacia Park is expected to be a draw.
Chris Sondermann, who owns the clothing boutique Terra Verde at 208 N. Tejon, expects the event to be a boon for her business.
“I think it’s a networking kind of thing,”she said. “People have fun and then they tell their friends about it. It seems like it’s really building momentum. I think it’s really the most fun event downtown all year.”
This year, Sondermann is partnering with fondue restaurant The Melting Pot.
“You can sip on some wine and eat chocolate fondue while you’re shopping,” she said.
Initially, Sondermann was skeptical of the event, but the turnout has made here a believer.
“Night time events are tough,” she said.
But the revenue gained from the last two events has been strong, she said.