Magneti Marketing is set to grow its services and its company.
The marketing and branding strategy firm has purchased Global Seven Agency, a communications firm specializing in digital and social media marketing.
Magneti wanted to expand its marketing offerings, said Tucker Wannamaker, Magneti co-founder and Chief Marketer of Magneti.
“Our leading marketing and branding strategy paired with their digital and technical expertise puts this company in strong position to provide innovative communications solutions for more complex campaigns, causes and companies,” said Wannamaker, who was named a 2013 Colorado Springs Business Journal Rising Star.
Terms of the agreement were not disclosed.
Magneti Marketing made national headlines this summer when it joined with five other local design and marketing firms to launch a charity T-shirt initiative, Wildfire Tees, to aid victims of the Waldo Canyon fire. Their designs and mission made the project an international social media success that raised more than a half million dollars through the sale of about 25,000 T-shirts, which allowed the group to donate more than $300,000 to wildfire relief.
Magneti Marketing was behind an effort last year that called on local tourism and economic leaders to redesign the city’s new logo. Wannamaker and business partner, Marcus Haggard launched a re-branding effort on Facebook and within hours had hundreds of “likes” and within days local designers had a meeting with tourism officials to discuss the creation of a new logo to go along with the city’s slogan, Live it Up!
Global Seven was founded in 2010 by CEO Adam Williams and Chief of Global Development Jon Hoppin. Among the Global Seven clients being folded into the Magenti portfolio are: Young Life, Character.org and Code Baby. The combined company now has seven employees and works with several contractors.
“I’m thrilled to bring Global Seven under Magneti’s roof,” said Haggard, who was named a CSBJ Rising Star in 2012. “They share our vision that purpose-driven companies, nonprofit organizations and causes should never fail due to poor marketing execution.
“I couldn’t be more happy to have their talented team on board.”
Magneti Marketing offers marketing and branding strategy, web and logo design, search engine optimization, search engine marketing, social media management, copy writing and copy editing, public and media relations and video production.