Four speakers – all of whom represent iconic Colorado Springs institutions – will discuss why having a brand is important, and what their individual missions and visions are, said CSBJ Associate Publisher Jenifer Furda.
“They’re going to be talking about ways their groups spotlight the region in a positive manner,” she said.
The speakers are Air Force Academy Superintendent Gen. Michael Gould, United States Olympic Committee CEO Scott Blackmun, Focus on the Family Vice President of Community Outreach Kelly Rosati and Broadmoor General Manager Steve Bartolin.
Each speaker has a specific brand that attracts people to the Springs.
“Why is it important to have a national brand?” Furda asks. “It’s important because it brings new students, new talent, new businesses. It matters in discussions in policy in Denver and Washington. It matters – and these are the people who are going to tell you why it matters.”