A retail clothing store that focuses on social change opened its doors over the weekend at a new shop in Colorado Springs.
Seven Status: Fashion Creating Change opened for business Saturday at Citadel Mall, 750 E. Citadel Dr. The consignment boutique uses an increasingly popular business plan in which a percentage of the profits are donated to charity.
Seven Status has chosen to give 20 percent of its proceeds to a 501(c)(3) company called Restore Innocence, a nonprofit that works to rescue women and children from the human sex trafficking trade.
“I call this the Seven Status Movement,” said owner Jeremy Bitner in a press release. “For many years now I’ve recognized a deep passion to raise awareness and release women from what I believe to be the most disgusting evil in this world today: human sex trafficking.”
The name of Seven Status came from “the idea that the number seven represents perfection,” according to the release.
Rebecca Tonn, a public relations representative for Citadel Mall, said that “while the concept of using retail or restaurants to create social change is already popular in Denver and other large cities, the opening of Seven Status could start a trend in Colorado Springs.”
Seven Status owner and operator Jeremy Bitner also owns XS Threadz in the University Village Colorado shopping center on North Nevada Avenue. XS Threadz specializes in the buying and reselling of brand-name clothing.