According to the report, nearly 158 million consumers will participate in the holiday, slightly less than the record-high of 170 million last year.
And those celebrating will spend less – an average of $75.03 on décor, costumes and candy, down from $79.82 last year.
Average spending on Halloween has increased 54.7 percent since 2005, however, with total spending estimated to reach $6.9 billion in 2013.
“Still one of the most beloved and anticipated consumer holidays, Halloween will be far from a bust this year,” said NRF President and CEO Matthew Shay. “We expect retailers to stock their shelves with unique costume ideas for adults, children and pets, a variety of candy options and never-seen-before home and yard decor.”
One of the most cherished parts of the consumer holiday – dressing in costume – will once again be popular with celebrants. According to the survey, 43.6 percent of people plan to dress up and will spend a total of $2.6 billion on costumes. Specifically, consumers will shell out $1.04 billion on children’s costumes and $1.22 billion on adult costumes.
When it comes to pets, 13.8 percent of those celebrating will take the extra time to find the perfect costume for their favorite four-legged friend, and will spend approximately $330 million.
Additionally, celebrants will spend $2.08 billion on candy and $360 million on greeting cards. Second only to Christmas in terms of spending on decorations, Americans will spend $1.96 billion on life-size skeletons, fake cob webs, mantle pieces and other festive decorations.