Americans to spend $6.9 billion on Halloween

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78519350Fewer Americans plan to celebrate Halloween this year, according to information from the National Retail Federation’s annual Halloween spending survey.

According to the report, nearly 158 million consumers will participate in the holiday, slightly less than the record-high of 170 million last year.

And those celebrating will spend less – an average of $75.03 on décor, costumes and candy, down from $79.82 last year.

Average spending on Halloween has increased 54.7 percent since 2005, however, with total spending estimated to reach $6.9 billion in 2013.

“Still one of the most beloved and anticipated consumer holidays, Halloween will be far from a bust this year,” said NRF President and CEO Matthew Shay. “We expect retailers to stock their shelves with unique costume ideas for adults, children and pets, a variety of candy options and never-seen-before home and yard decor.”

One of the most cherished parts of the consumer holiday – dressing in costume – will once again be popular with celebrants. According to the survey, 43.6 percent of people plan to dress up and will spend a total of $2.6 billion on costumes. Specifically, consumers will shell out $1.04 billion on children’s costumes and $1.22 billion on adult costumes.

When it comes to pets, 13.8 percent of those celebrating will take the extra time to find the perfect costume for their favorite four-legged friend, and will spend approximately $330 million.

Additionally, celebrants will spend $2.08 billion on candy and $360 million on greeting cards. Second only to Christmas in terms of spending on decorations, Americans will spend $1.96 billion on life-size skeletons, fake cob webs, mantle pieces and other festive decorations.