The division reported that it’s local fixed-route bus service provided 252,738 one-way trips in October–up more than 7 percent since the same time last year.
In a press release issued Wednesday, MMT attributed the increase mainly to enhanced marketing and promotional efforts but also to a negative trend in private-car commuting.
“With the addition of evening service, Saturday service, and our efforts to improve operational efficiencies, we have been able to give riders more options,” MMT Director Craig Blewitt said in the release. “If you couldn’t use the bus system because your job ran into the evening or you needed to work on Saturday, now you can.”
In an earlier release from the division, MMT cited a study by CoPIRG (Colorado Public Interest Research Group) that named Colorado Springs eighth of American cities with large declines in such commuting.
Methods that the entity is using for outreach and marketing include social media, TV commercials and “a push to conduct free travel training classes,” according to the release.