Headquartered in Durango, Rocky Mountain Chocolate Factory announced the cereal expansion in December.
Previous to the announcement, the cereal was sold only at Target in select markets.
“We’re excited to share with you the news that Kellogg’s Rocky Mountain Chocolate Factory Chocolatey Almond Cereal will be available at a nationwide list of retailers very soon,” company officials said. “While some chains may have very recently received their shipments, more will follow in January and throughout the first part of 2014.”
“I saw it in the local King Sooper stores,” Baalman said. “We get responses back from people who see the product in stores. The feedback is positive.
“They’re seeing the copper logo jumping out at them,” Baalman said.
The chocolate in the cereal does not come from Rocky Mountain Chocolate Factory. It also does not contain the ingredient required for the legal definition of chocolate: cocoa butter.
(Photo: Mazie and Ron Baalman shown with the Rocky Mountain Chocolate Factory cereal.)