When water preservation was crucial in the Pikes Peak region, Colorado Springs Utilities’ communications team stepped up to the challenge. As a result of the team’s efforts, CSU was recently awarded the coveted Public Relations Society of America Silver Anvil Award for the 2013 “Dewey” the Water Drop campaign.
Colorado Springs area residents were reached through multiple platforms by an animated character advising them with quick quips on saving water. Outlets included web, television, email print and radio ads. The CSU team reached its water savings goal earlier than forecasted and customer satisfaction increased from 58 to 76 percent.
“When devising last year’s drought response communications, we relied on the very foundations of the strategic public relations planning process and as a result, exceeded our goals well before anticipated,” said Mark Murphy, APR, communications manager at CSU. “Our highest priority is providing timely and accurate customer information in a transparent manner, and this distinction cements that commitment.”
The campaign was implemented in response to Colorado Springs City Council’s 2013 mandatory water restrictions and water rate surcharges. For more than 60 years, the Silver Anvil has served as PRSA’s most distinguished honor recognizing the very best in public relations. The PRSA Silver Anvil Awards Ceremony took place last month at the AXA Equitable Center in New York City.