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Entries posted by amy.gillentine

Just what is LEED?

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The Leadership in Energy and Environmental Design rating system is the U.S. Green Building Council’s benchmark for the design, construction, and operation of high performance buildings.
LEED gives building owners and operators the tools they need to have an immediate and measurable impact on their buildings’ performance. LEED promotes a whole-building approach to sustainability by recognizing performance in five key areas of human and environmental health: sustainable site development, water savings, energy efficiency, materials selection, and indoor environmental quality. Continue Reading Just what is LEED?

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LEEDers and followers

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For the past seven years, builders interested in creating sustainable, energy-efficient homes have had a single national standard: LEED.
The Leadership in Energy and Environmental Design criteria – silver, gold, platinum – were created in 1998 by the U.S. Green Building Council. They’ve been the industry standard, with more than 800 certified buildings. Continue Reading LEEDers and followers

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Law firms doing more camera chasing

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For more than 30 years, law firms have been legally able to advertise their services, but the jury is still out about whether it has enhanced or tarnished the profession.
However, one thing is certain, for the law firms that are advertising and marketing their services, the campaigns are paying off. Continue Reading Law firms doing more camera chasing

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State health department now offering e-mail alerts

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An automated e-mail subscription service that alerts subscribers to natural disasters and pandemic influenza is now available from the Colorado Department of Public Health and Environment.
The updates are delivered through e-mail and text-enabled devices. Continue Reading State health department now offering e-mail alerts

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Promoting comes with rules

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Even with the relaxed standards covering law firm advertising, every state has ethical rules about what is allowed and what isn’t.
In Colorado, the rules say the ads can’t have misleading content and that lawyers can’t misrepresent themselves or their firms’ successes. Continue Reading Promoting comes with rules

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Proper message, medium, niche keys to ad success

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While advertising has become just another part of day-to-day business at law firms, the key to success involves finding the proper medium and reaching the proper audiences.
Most corporate attorneys stay away from television advertising, said Mark Beese, marketing director for Holland & Hart. Not because television is perceived as a bad thing, but because they do not need to reach a general audience. Continue Reading Proper message, medium, niche keys to ad success

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Fire Department launches middle school CPR program

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The Colorado Springs Fire Department is launching a pilot program to teach CPR to students at Challenger Middle School.
The group will use “Family and Friends Anytime,” a 22-minute instructional program created by the American Heart Association. Continue Reading Fire Department launches middle school CPR program

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The price of vanity

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Botox and microdermabrasion beat out diabetes medication and treatment of chronic disease — at least in the wallets of an increasing number of health care consumers.
While many people go without necessary health care treatments because they can’t afford insurance — a growing number of those same people find the money to serve their vanity. Continue Reading The price of vanity

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The cost of treating non-obstructive artery disease: $767,000.
The cost of treating blocked arteries: $1 million.
The cost of educating women to prevent heart disease: priceless.
Treating a woman’s mild artery blockage could cost a quarter of a million dollars.
And serious heart conditions? That’s going to cost about $1 million, according to a study in Circulation: Journal of the American Heart Association. Continue Reading Heart disease: prevention cheaper than treatment

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Taking aim homeland defense

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Colorado Springs has a new player in economic development and job creation: the Colorado Homeland Defense Alliance.
The alliance joins the Colorado Springs Technology Incubator, the Rocky Mountain Technology Alliance, the Colorado Springs Economic Development Corp. and the Center for Homeland Security in an attempt to develop new technology companies in El Paso County. Continue Reading Taking aim homeland defense

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