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Entries posted by ann.snortland

Training grants help keep companies competitive

The ups and down of current economic news can make you woozy. One good thing that reports show is that we are still in a recovery, all be it a slow one, and at some point in the near future the economy will grow. The challenge is to stay competitive and position your company for… Continue Reading Training grants help keep companies competitive

The buzz about social media as a business tool has reached a fever pitch. The challenge is to separate hype from reality and determine how it best fits in your organization. Social media is a very powerful pull marketing tool for middle-market companies and has become a regular part of the overall marketing mix. The… Continue Reading Separating social media as a business tool hype from reality

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Cost cutting was the theme of 2009. For 2010, there has been a shift to top-line revenue growth which is vital to sustained long-term success for middle market companies. Lead generation is a challenging piece of the revenue-building process in any type of economy. Lead generation is a deliberate and organized process of attracting and… Continue Reading Effective lead generation key to revenue growth

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Companies are looking for ways to expand markets, strengthen product offerings and grow in what promises to be another challenging year.  The economy has improved, but experts predict a slow recovery in 2010. Strategic partnerships can be a very powerful tool for middle market companies to use for growth strategies. Any successful partnership requires both… Continue Reading Strategic partnerships can help leverage business growth opportunities

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What’s in store for 2010

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The good news is economists have signaled that nationally the recession ended at the end of the second quarter of 2009. And, Colorado Springs fared even better, with the local recession ending at the end of February. However, most middle market companies are not yet seeing the benefits. High unemployment and a persistently weak housing… Continue Reading What’s in store for 2010

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There has been a lot of talk about the weakening dollar in the media lately. One of the side benefits of a weak dollar is that U.S. goods and services are more affordable in foreign markets. In fact, the U.S. trade deficit has shrunk during recent years in part because of a weaker dollar. Does… Continue Reading Creating an export strategy can help drive a company’s growth

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Recent headlines have declared that the economic downturn has hit bottom and that perhaps the recession is over. Unfortunately, we can’t all let out a big sigh of relief and watch business magically return. Most middle market companies have cut costs to the bare bones, and then some. Many are still in a very tough… Continue Reading Revving up the sales process is key to growing the top line

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Stimulating the local economy

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The auto industry, Wall Street and the major banks, among others, have received stimulus money in amounts that are hard to comprehend and have never been seen before.  Local middle market companies might be feeling left out and forgotten. You might be wondering if there is help for your business or are the stimulus dollars… Continue Reading Stimulating the local economy

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Everyone seems to be cutting back on the niceties of life these days. While cutting expenses to the bone can be good for business and has almost become a requirement, the trouble surfaces when expense cuts negatively impact the customer experience. Middle-market companies that strive for excellence in customer service set themselves apart from their… Continue Reading The customer experience can help gain market share

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Leveraging intellectual property

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Effective asset management is a critical part of running a successful business. That message has been reinforced by the many middle-market companies with weak balance sheets which have succumbed to the weak economy and frozen credit market. A commonly overlooked asset is intellectual property. According to Dictionary.com, intellectual property is defined as original creative work… Continue Reading Leveraging intellectual property

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