Content matters in today’s attention battle
A critical thing that sets a company apart in today’s market is content. Whether talking about a website, emails, brochures, sales sheets, advertising, blogs or social media — every business is communicating more and more with current and prospective customers through the written word. We all want to get our message out. The challenge is [...]
Allow me to paint a picture. Imagine tens of thousands of people lounging together on a lawn of green grass. Looking closer, you notice an entire family — three generations — making their way with an overstuffed picnic basket. The youngest child stops to study a dandelion. Late afternoon clouds disperse and as the sunlight [...]
Continue reading …One hundred years from now, when cultural histories of this era are written, entire chapters will be devoted to the effects on society of the 24-hour news cycle and the 24/7 Internet. In the investing world, this media bandwidth has provided a forum for a generation of gurus who tell us what we should do [...]
Continue reading …“Oh, you’re a brand consultant? Our company just went through a re-branding effort six months ago. We’ve all got new business cards, a new logo and new ad campaigns coming out.” I cannot tell you how many times I hear this and similar statements from those I meet on a daily basis. And I cannot [...]
Continue reading …A durable power of attorney for your soon-to-be 18-year-old son or daughter? Aren’t these more suited for older adults? Not always. Once your child is 18, he or she is an adult in the eyes of the law, whether or not he or she is still in high school. That reality will hit the first [...]
Continue reading …According to Gallup research, the United States is spending $2.5 trillion in health care and this is predicted to grow at 6 percent over the next 10 years. The Center for Disease Control reports more than 75 percent of total health care spending is on people with chronic conditions such as diabetes, heart disease and [...]
Continue reading …We just concluded the Space Foundation’s 29th National Space Symposium and, despite a very difficult ramp-up, it was successful beyond our imagination. I’ll run through just a few themes that emerged during the week: U.S. government challenges: First, the Space Symposium underscored that, as a nation, we need to resolve our budget disputes and delays [...]
Continue reading …Arts and culture organizations can fuel significant economic growth in cities and benefit all citizens, whether they attend a single play, exhibit or concert in their lifetime or not. While this is not the message those of us working in this sector want to put out there — we do, after all, want as many [...]
Continue reading …Patients with severe chronic disease are eager to gain access to a new class of medications known as “biosimilars,” which are less expensive imitations of “biologic” medications, yet have proven highly effective at treating a wide range of debilitating diseases including rheumatoid arthritis, multiple sclerosis, many types of cancer, psoriasis and lupus, among others. Right [...]
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