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Entries posted by marci.devries

The app store is not an orphanage

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“We’ve gotta have an app!” was the battle cry when Apple launched its App Store in 2008. And yes, that was the marketing department on the phone again, asking me for something they didn’t really understand. I developed several apps that had no purpose except to bolster the brand image of the company that wanted [...]

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Last week I was invited to participate in a “Fail off” — an event designed to embolden potential entrepreneurs and show them how to start up a company based on their own ideas. The content included a bunch of business owners (including me) going up on stage and publicly divulging their worst failure(s) in gory [...]

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We ain’t the janitors, man

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We’re rising up in protest. Now that the marketing department is foisting all of their mediocre social media campaigns on us, the information technology department is lashing out through grimacing, sighing loudly and sending tersely worded emails. This habit that the marketing department has of “growing bored” with their tech projects has got to stop. [...]

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How to get what you want from tech projects

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Right now there are two poor fellows in my office sanding all the paint off the bookcase they painted for me last week. They have to start over from scratch because they made the same mistake that a lot of software development teams make: The sales person/project manager screwed over the technicians. And I can [...]

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I’m sure by now everyone has heard about how Roseanne Barr and Spike Lee have terrorized the family of George Zimmerman (and even some people completely unrelated to the case) by activating their social networks in an act of Twitter Vigilantism for their own personal brand of justice. So, doesn’t that prove my point that [...]

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One of my darkest days as a technologist was in 2008 when my boss told me, “We’re killing your RSS project because we think RSS is stupid.” Beyond the obvious incorrect labeling of non-sentient technology as either “smart” or “stupid,” it was a huge mistake on the part of the management. And here’s why… What [...]

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Let’s talk information architecture

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Right now I’m working on a website that had grown “organically” (which is a polite way we Web designers describe sites that are huge because of the random addition of content with no information structure in place). Seriously, this site makes no sense. I have just found six pages of identical content, and 65 directory [...]

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Getting the kinks out

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Imagine a nice piece of lumber — strong and dry, ready to be of service in any construction project. It’s strong, and it will be strong every day. Good ol’ reliable lumber. Now cut that lumber on an angle and add a bracing plate. It’s still strong, but it’s not as strong. Now replace the [...]

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2012 is the year of the website redesign. After three years of conservative spending on websites, this year we’ve seen an explosion of activity. I am assuming this is because businesses have realized three things; first, Facebook is not going to replace the corporate website as a medium. Second, the recession is getting better and [...]

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Is cloud computing good for your company?

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On Friday, my new computer arrived in the mail. And it is awesome –467 gig hard drive, 8 gigs of RAM, 3D NVIDIA screen resolution, an Intel 2.5 GHz processor … I couldn’t wait to set it up. So Friday night I tore open the box and started uploading all of the files from my [...]

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