Take a Peak is an initiative created by the Grocery Manufacturers Association/Food Products Association, the Food Marketing Institute and MatchPoint Marketing.
The program will promote the U.S. Department of Agriculture’s MyPyramid, the government’s food guidance system. Continue Reading Take a Peak campaign will promote MyPyramid
Promoting his new single, country music artist Danny Griego ran a TV commercial during a college football bowl game featuring scantily dressed “Wal-Mart Girls.”
Miramonte Records paid $112,000 to air the 30-second ad twice in a bid to promote the single and create hype for the Web site, walmartgirlssong.com. Within 24 hours of the ads airing, the site logged 65,000 hits, and more than 6,000 users played the music video online. Continue Reading ‘Wal-Mart Girls’ not real, just music marketing tool
Consumers often turn to cyberspace to sell or swap unwanted gift cards. This method gives consumers an opportunity to find a better deal than buying the card from a traditional store.
Sites like swapagift.com, cardavenue.com and plasticjungle.com have all reported a surge in traffic during the last year. Continue Reading Swapping of gift cards seen as a risky business
Retail vacancy rates in downtown Colorado Springs increased during 2006, yet high gas prices kept people shopping locally. The malls gained a national chain and online sales reached a record high, making for a robust year. Continue Reading 2006 Habits changing, online sales set recordContinue reading …
Store employees are dreaming about the phrase, and gift recipients will be searching their presents for the square piece of paper known as the gift receipt.
The value of the gift receipt has increased as retailers have revamped their return policies. Continue Reading Burning question: Want a gift receipt with that?
Consumer spending this holiday season has risen 5 percent compared to last year. Christmas shoppers will spend an average of $607.01 for gifts, compared to $580.56 in 2005.
According to BIGresearch, shoppers will spend $454 on presents for their families, compared to $86.13 and $22.29 for their friends and coworkers, respectively. Continue Reading Spending for holiday gifts up 5 percent over 2005
Cyber Monday Internet traffic hit an all -time high on the Monday after Thanksgiving. According to industry tracker comScore Networks the Web sites had a 26 percent gain in sales, reaching $608 million, compared to the same day in 2005.
Growth outpaced the 3.4 percent year-over-year sales gains on Black Friday and the slight drop in sales the following day. Continue Reading Cyber Monday shoppers click their way to record
Last Friday, millions of consumers were found standing in lines with their wallets and purses in hand — and this year men outspent women.
According to the National Retail Federation’s 2006 Black Friday Weekend Survey, conducted by BIGresearch, more than 140 million shoppers hit the stores on Black Friday weekend, spending an average of $360.15, up 18.9 percent from last year’s $302.81 (spending data includes Thursday, Friday, Saturday and projected spending for Sunday.) Continue Reading Black Friday weighs in bigger than anticipated
Procrastination makes some historically busy holiday shopping days cash in lower than expected, because many people put off their purchases until just before Christmas.
According to a report released by MasterCard Worldwide, Black Friday did not even rank as one of the top five busiest holiday shopping days last year, and consumers are not necessarily shopping online on Cyber Monday. Continue Reading MasterCard survey finds Black Friday not busiest
Once again debit/check cards will be the payment of choice this holiday season, according to the National Retail Federation’s 2006 Holiday Consumer Intentions and Actions Survey.
The survey shows that 39.1 percent of consumers will use their debit/check cards most often when making holiday purchases, up from 34.3 percent in 2005. Nearly one in three people (30.5 percent) will rely on their credit cards for holiday shopping and, for the first time in two years, the number of people using cash at the register will drop. Continue Reading Debit cards first choice as way to pay for gifts