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The Colorado Springs Convention and Visitors Bureau has hired a consultant to help rev up its marketing strategy. President and CEO Doug Price is scheduled to discuss part of the CVB’s branding strategy during an informal City Council meeting Monday. “The resulting brand platform will provide direction and focus for our advertising, promotion and sales… Continue Reading Hired consultant will help guide CVB three-year strategy

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The rest of the nation knows Colorado Springs as a sports mecca, from the Olympics to mountain biking to ice hockey. Locals, however, may be unaware of the full extent of the city’s sports connection, from youth soccer to annual championships involving teams from around the world. This story gauges the economic impact of the… Continue Reading Ka-ching! When athletes hit town, the dollars follow

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Meetings and conventions have been called the invisible industry, but hoteliers in Colorado Springs intend to change that. And if the Convention and Visitors Bureau has its way, the region will be a hotbed for group business. With the economy starting to turn around, convention business is poised to recover, locally. Last year, while hotel… Continue Reading Convention industry grows as corporate stigma fades

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Colorado Springs regularly lands on national lists that praise its many amenities. Last year the city was ranked 15th “brainiest” city by Portfolio.com, 14th safest city by FreeBackgroundChecksUSA.com and second most pet-friendly city by Livability.com, to name a few. This week, however, the latest accolade could position the city to grab a larger share of… Continue Reading Why ‘Distinctive Destination’ pick is such a big deal

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Each year, the Colorado Tourism Office solicits requests for proposal from advertising agencies around the state. This year being no exception, the CTO on Jan. 10 opened the bidding for four marketing-related contracts: Advertising/overall brand direction; Public relations/social media; Digital directives/digital advertising; and Publication of the state visitors vacation guide. What’s new is that the… Continue Reading Colorado tourism office offering PR, social media contract

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One of the more interesting trends of the downturn saw those with discretionary income begin to buy “experiences” to create memories, rather than purchasing yet another flat-screen TV or some other material item. One of the regional tourist attractions that benefited from this shift in the consumer psyche was The Royal Gorge Route Railroad in… Continue Reading Royal Gorge Railroad steams ahead despite downturn

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The Broadmoor, a barometer of sorts for the convention and meeting business in Colorado Springs, closed out 2010 with group room-night sales significantly higher than expected. The hotel had braced for a decline in group business for the year but instead, thanks to a recovering, if unsteady, economy, was able to post results in line… Continue Reading Group sales help Broadmoor finish year on high note

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Al White has been a state lawmaker for years but the spotlight is about to get even brighter for the Republican from Hayden. As I reported online earlier this week, the tourism and hospitality industry is excited about the news that Gov.-elect John Hickenlooper has appointed White as director of the Colorado Tourism Office. Until… Continue Reading State tourism chief expected to create ‘single voice’

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Lodging Association votes down LART-increase idea

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The Pikes Peak Lodging Association board of directors has voted unanimously to oppose any increase in the Lodgers and Automobile Rental Tax, or LART. “We do not believe that the business climate is receptive to any type of increase,” Steve Ducoff, president of the PPLA, said in a press release. “More importantly, an increase in… Continue Reading Lodging Association votes down LART-increase idea

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I caught up earlier this week with Chris Carmichael (he wasn’t on his bike) and asked him about his role in helping bring a stage of the coming Quizno’s Pro Challenge cycling race to the Springs. Carmichael, of course, is a former Olympic athlete, the owner of Carmichael Training Solutions, and Lance Armstrong’s cycling coach.… Continue Reading Carmichael: Quizno’s race an ‘enormous responsibility’

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