Press releases. They come. We delete. Life goes on. But every once in a while, we get one that piques our interest, like this one from the Pikes Peak Area Council of Governments:
Colorado Springs, CO-The Pikes Peak Rural Transportation Authority (PPRTA) has released the 2008 Annual Report to the Citizens. The report highlights how the four member governments of Colorado Springs, Manitou Springs, Green Mountain Falls, and El Paso County made significant transportation improvements and spent more than $83 million in new revenue on major construction and design projects, maintenance activities, and transit services.
More than 200,000 copies of the PPRTA Annual Report will be distributed through major news publications including the Gazette, the Colorado Springs Independent, Cheyenne and Woodmen Editions, Military News, the Tri-lakes Tribune, Fountain Valley News, the Pikes Peak Bulletin, Ranchland News and Black Forest News. The report will also be available in all area King Soopers and Safeway grocery stores.
200,000 copies? That’s more than enough for every man, woman and literate child in the PPRTA’s entire service area. It’s also about 199,900 copies more than any reasonable person would imagine the demand for such a publication to be.
Let’s not forget that this is the cash-strapped PPRTA that had its budget cut by 51 percent this year and cannot afford to fill its usual number of potholes.
Obviously, you might conclude that we have a dog in this fight. After all, our peerless publication was inexplicably deprived of the no doubt lucrative business of enclosing this bit of puffery, and making it available to our similarly deprived readers.
But here’s a question: why publish the piece at all? Why not just make a PDF, and drop it in the websites of all the member entities? Cost for printing, insertion, and distribution – zero. Take the money saved thereby, and fill a few more potholes…and that reminds me of yet another press release, this one received Tuesday morning from the city.
“Fewer streets to be resurfaced in 2009.”
But maybe I’m way off base – and if so, I’m sure our readers will let me know. If any of y’all feel unjustly deprived of your PPRTA annual report, let me know. I’ll arrange to have one delivered to you.