If you’ve ever considered subscribing to the Gazette, now’s the time … maybe.
My subscription ended on New Year’s Eve, since I had ignored several missives advising me to re-up or no longer get the G tossed on the porch every morning. Tried to renew online – no luck, since the site wanted my “subscription number” and my password before it would allow me to subscribe. No answer at the 800 number, so I gave up.
But I persisted! Yesterday, I plunked down $1.50 and picked up a copy of the paper at my neighborhood convenience store, expecting that the Sunday newspaper/coupon delivery system would have a subscription offer therein.
And it did – not just one, but two.
If you want to subscribe for 13 weeks, you can get just the Sunday edition for $1.61 per week – 11 cents more than the newsstand price. You also get access to something they call the Green Edition, which is a slightly enhanced version of what you can already get for free online.
Another, completely separate offer card gives you the option of having the Gazette delivered every day for $1.92. If the Sunday paper accounts for $1.61 of the package, you’re getting the other six days for 31 cents.
So rejoice! Happy days are here again! You can buy a daily newspaper for a nickel!
Or so it seems. Just as the circulation war between the Rocky and the Post, which featured offers of 52 weeks for $3.65 (a penny per day!), foreshadowed the end of the Rocky, so too may the Gazette’s latest promotion signal an uncertain future.
A local businessman with long experience in Colorado print media, speaking off the record, gave this assessment of the Gazette’s prospects.
“Ten years ago,” he said, “The Gazette had real circulation of more than 100,000, and revenue of around $90 million, with EBITDA as high as 39 percent. Today, the circ is closer to 60,000, and the stated margins might be 6 percent – but those margins aren’t real, because they’ve degraded the product so much to maintain any margin at all. There’s still value there – but for how long? All the indicators are moving the wrong way.”
Maybe so – but I need my G! One problem – the fine print says that the $1.92 offer is only “for those who have not been a scubscriber [sic] in the past 30 days.”
Oh well …
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