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Three union giants launch Colorado ad campaign

Three union giants are launching an ad blitz aimed at urging Congress to avert the “fiscal cliff.” The American Federation of State, County and Municipal Employees, National Education Association and the Service Employees International Union are launching a joint, six-figure ad buy that will air in Colorado and four other states. The groups say the… Continue Reading Three union giants launch Colorado ad campaign

Medical marijuana ads under attack in Denver

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Free joints! Cheap weed! Come on down! Marijuana advertising in Denver can be shockingly aggressive, with psychedelic billboards and sign wavers promoting potent weed and an affordable high. But in-your-face advertising messages in Colorado’s largest city look like they’re on their way out after the city council voted 13-0 to ban outdoor advertising for medical… Continue Reading Medical marijuana ads under attack in Denver

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Smokebrush publishes new yoga magazine

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A new yoga-focused magazine, Marma Points, published its first issue earlier this month with promises of future quarterly issues. The magazine is supported by the Smokebrush Foundation. However, publisher Don Goede said he’s looking into ways to sustainably fund the publication, which might include underwriting for the nonprofit publication. Goede said he had the idea… Continue Reading Smokebrush publishes new yoga magazine

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Seven vinyl banners draped this month along one of Chicago’s most iconic bridges, advertisements some have dubbed “a visual crime” and “commercial graffiti,” are reviving a debate about how governments raise money in tough economic times. In the aftermath of the Great Recession, a public school district in Colorado is selling ads on report cards… Continue Reading Cash-strapped cities, schools say: ‘Your Ad Here’

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A local Colorado Springs entrepreneur is launching a marketing website for local businesses. Called wherestheegg.com, the site will allow visitors to seek up to $50,000 in cash and prizes hidden throughout the content of the site in the form of digital eggs. In exchange, they’ll see the ads throughout the site. The goal, says creator… Continue Reading ‘Egg hunt’ promotes marketing through online treasure hunt

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Rocky Mountain Health Plans wins gold leaf award

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Rocky Mountain Health Plans won a Gold Leaf award from the Colorado healthcare Communicators for its health education campaign. The award was given to marketing budgets under $10,000, and RMHP won for its “Make the rest of your life, the best of your life” campaign. The panel of marketing an dpublic relations experts that judged… Continue Reading Rocky Mountain Health Plans wins gold leaf award

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The digital age of marketing

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As our addiction to social media increases, and as we spend more and more time with our hand-held devices rather than in front of television sets, it was only a matter of time before the commercial potential for these technologies would become apparent. And, for small businesses and start-ups this seems like the best thing… Continue Reading The digital age of marketing

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In the Super Bowl of advertising, Justin Bieber replaced Ozzy Osbourne and Joan Rivers became a GoDaddy girl. But a pair of commercials by automakers took the early trophy for online buzz. A two-minute ad for Chrysler starring Eminem and a Volkswagen ad featuring a mini-Darth Vader that went viral before it even aired were… Continue Reading Super Bowl ads: Eminem, Darth Vader, catering dogs

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CBS sees early Super Bowl advertising sellout

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The timing of Focus on the Family’s Super Bowl advertisement appears to coincide with a banner year for CBS Corp. and its affiliates. In anticipation of this weekend’s Super Bowl, network executives reported this week that the network had sold out all available commercial slots a full six days in advance of the big day… Continue Reading CBS sees early Super Bowl advertising sellout

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Lucky for today’s entrepreneurs, online marketing and a vast array of Internet tools have come of age. From a Google or Yahoo search to a  Web-enabled purchase, online tools can provide a competitive edge that didn’t exist five or six years ago. Technologies like search engine optimization, blogs, social media, digitally-powered metrics and enhanced anti-virus… Continue Reading Online tools serve to sharpen the business edge

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