by Associated Press Published: November 22,2011
Seven vinyl banners draped this month along one of Chicago’s most iconic bridges, advertisements some have dubbed “a visual crime” and “commercial graffiti,” are reviving a debate about how governments raise money in tough economic times. In the aftermath of the Great Recession, a public school district in Colorado is selling ads on report cards and [...] [...]
by Amy Gillentine Published: October 24,2011
Tags: Advertising, business, entrepreneur, Social Media
A local Colorado Springs entrepreneur is launching a marketing website for local businesses. Called wherestheegg.com, the site will allow visitors to seek up to $50,000 in cash and prizes hidden throughout the content of the site in the form of digital eggs. In exchange, they’ll see the ads throughout the site. The goal, says creator Aaron Winter, [...] [...]
by Amy Gillentine Published: October 18,2011
Tags: Advertising, campaign, Gold Leaf, Rocky Mountain Health Plans
Rocky Mountain Health Plans won a Gold Leaf award from the Colorado healthcare Communicators for its health education campaign. The award was given to marketing budgets under $10,000, and RMHP won for its “Make the rest of your life, the best of your life” campaign. The panel of marketing an dpublic relations experts that judged the awards [...] [...]
by Raphael Sassower Published: April 29,2011
Tags: Advertising, digital, marketing, Sassower
As our addiction to social media increases, and as we spend more and more time with our hand-held devices rather than in front of television sets, it was only a matter of time before the commercial potential for these technologies would become apparent. And, for small businesses and start-ups this seems like the best thing since [...] [...]
by Associated Press Published: February 7,2011
Tags: Advertising, Super Bowl
In the Super Bowl of advertising, Justin Bieber replaced Ozzy Osbourne and Joan Rivers became a GoDaddy girl. But a pair of commercials by automakers took the early trophy for online buzz. A two-minute ad for Chrysler starring Eminem and a Volkswagen ad featuring a mini-Darth Vader that went viral before it even aired were two [...] [...]
by Becky Hurley Published: February 4,2010
Tags: Advertising, CBS Corp., Focus on the Family, Super Bowl
The timing of Focus on the Family’s Super Bowl advertisement appears to coincide with a banner year for CBS Corp. and its affiliates. In anticipation of this weekend’s Super Bowl, network executives reported this week that the network had sold out all available commercial slots a full six days in advance of the big day – [...] [...]
by Becky Hurley Published: January 22,2010
Tags: Advertising, online tools, retail marketing
Lucky for today’s entrepreneurs, online marketing and a vast array of Internet tools have come of age. From a Google or Yahoo search to a Web-enabled purchase, online tools can provide a competitive edge that didn’t exist five or six years ago. Technologies like search engine optimization, blogs, social media, digitally-powered metrics and enhanced anti-virus software along [...] [...]
by Amy Gillentine Published: December 11,2009
Tags: Advertising, digital media, Employment, Jobs, PacRim
A company that supplies digital marketing and advertising is expanding in Colorado, and expects to bring 50 jobs to Denver and Colorado Springs. The company has not yet decided how the jobs will be divided between the two cities. PacRim Digital Media Group Inc. is headquartered in Hawaii, but has embarked on a 13-state expansion. The company is [...] [...]
by John Hazlehurst Published: May 8,2009
Tags: 55-plus demographic, Advertising, marketing, Pew survey
American businesses have seldom created products for or aimed advertising at the 55-plus demographic. Preferring to concentrate upon the next generation of consumers, the 18-34 age cohort has been the primary target of advertisers for decades, or at least since Pepsi-Cola’s discovery of “The Pepsi Generation.” The theory was – and is – a simple one: Young [...] [...]
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