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PacRim to create 50 jobs in Colorado

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A company that supplies digital marketing and advertising is expanding in Colorado, and expects to bring 50 jobs to Denver and Colorado Springs. The company has not yet decided how the jobs will be divided between the two cities. PacRim Digital Media Group Inc. is headquartered in Hawaii, but has embarked on a 13-state expansion.… Continue Reading PacRim to create 50 jobs in Colorado

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American businesses have seldom created products for or aimed advertising at the 55-plus demographic. Preferring to concentrate upon the next generation of consumers, the 18-34 age cohort has been the primary target of advertisers for decades, or at least since Pepsi-Cola’s discovery of “The Pepsi Generation.” The theory was – and is – a simple… Continue Reading Advertisers shift focus away from 18-34 demographic

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