Publicity turns toy-rental business marketing into child’s play 

When Stephanie Weber launched her Springs-based Internet toy-rental business in 2007, she had a hunch it would be popular. She didn’t know just how popular, though, until The New York Times featured her business, called BabyPlays.com, in a December story before the holidays. The business operates like a Netflix for toys. Customers buy memberships, which [...] [...]