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Enlisting and equipping your customer advocates

The lists are all out: 2012’s Most Inspiring Companies (published by Forbes), World’s Most Admired Companies (Fortune), 100 Best Companies to Work For (Fortune) and so on. These lists comprise data — the perceptions of the consuming public — collected by third-party firms. So, what are the driving attributes that get and keep companies on… Continue Reading Enlisting and equipping your customer advocates