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Fallacy of re-branding applies to airport’s strategy

“Oh, you’re a brand consultant? Our company just went through a re-branding effort six months ago. We’ve all got new business cards, a new logo and new ad campaigns coming out.” I cannot tell you how many times I hear this and similar statements from those I meet on a daily basis. And I cannot… Continue Reading Fallacy of re-branding applies to airport’s strategy

Local Popeyes owner receives national award

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John Edmundson, who operates seven Popeyes restaurants in Colorado Springs, was recognized by parent company Popeyes Louisiana Kitchen at an international conference in New Orleans earlier this month. Edmundson, who opened his first Popeyes franchise in 1991, received the company’s Build Distinctive Brand Award. He was recognized for being a franchise operator who actively builds… Continue Reading Local Popeyes owner receives national award

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The Colorado Springs branding task force has decided to work  with local artists to redesign its Live it Up logo. The art will change but the slogan, “Live it Up,” will remain. About $ 111,000 was paid to create the slogan and logo. The redesign will cost another $5,000. Do you agree with the task… Continue Reading Do you agree with the ‘Live it Up’ redesign decision?

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The Mayor’s Branding Task Force describes Colorado Springs as vibrant, exceptional and rugged. It’s a town, they said, that is “alive.” These words the task force has chosen to describe the city’s healthy, free-spirited lifestyle and the outdoorsy community. The character descriptions are part of building blocks that are expected to lead to the city’s… Continue Reading Branding task force using ‘alive’ to help create slogan

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Public input on branding a bad tactic

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A committee got together to create a horse and ended up with a camel.” It seems like we are asking everyone and their dog to come up with an idea for a brand and trying to please everyone and every special interest group in the Springs, we are going to get a dud or perhaps… Continue Reading Public input on branding a bad tactic

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The way Doug Price sees it, a city slogan or brand will help Colorado Springs tell its story. Continue Reading Colo. Springs shopping for its brand

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Business leaders meet to brainstorm new brand

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A group of Colorado Springs business leaders and residents will meet today and Tuesday to brainstorm the city’s brand strategy. Called a charrette, the two-day meeting is the last step in the information gathering process led by Stone Mantel, a Colorado Springs-based brand and strategy firm. The interactive exercise will call upon the 100 participants… Continue Reading Business leaders meet to brainstorm new brand

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Branding drive now under way for Springs

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Denver is the Mile-High City, Huntsville, Ala., is the Rocket City, and New York City is The Big Apple. And Colorado Springs? It has plenty of attractive qualities, but despite repeated efforts, none have been successfully harnessed to create a brand. This could be the year that changes. After seeing its budget slashed last year,… Continue Reading Branding drive now under way for Springs

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I’m writing this on the Sunday before Christmas and thinking about my wish list for this holiday season. After all of the turmoil and tumult of the past few years, it’s sometimes hard to believe the Springs made No. 1 on Money magazine’s 2006 “Best Places to Live” rankings. It hasn’t made it back to… Continue Reading Springs’ image makeover and other holiday wishes

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