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Study: Millennials spend more in stores, not online

Study: Millennials spend more in stores, not online

While Internet stores seem to be getting all the attention, shoppers spend their money in brick-and-mortar stores – and that includes the Internet generation, according to a survey from the NPD Group. The new report, “Winning the Fight for Millennial Shoppers,” 81 percent of Millennials’ retail spending is in stores, and only 19 percent shop… Continue Reading Study: Millennials spend more in stores, not online