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GM to combine Chevy advertising, hopes to save $2B

General Motors expects to save about $2 billion during the next five years by centralizing most of the global advertising for its Chevrolet brand. The Detroit company said Tuesday that San Francisco-based Goodby, Silverstein and Partners will join with New York-based McCann Erickson Worldwide to form a new company to handle most of Chevy’s ads.… Continue Reading GM to combine Chevy advertising, hopes to save $2B

Colorado State University students will re-engineer a Chevrolet Malibu into a hybrid-electric or fuel-cell vehicle in a three-year project sponsored by General Motors and the U.S. Department of Energy. The Fort Collins Coloradoan reports CSU is one of 16 universities nationwide chosen for the “EcoCar 2″ program. The object is to reduce the car’s environmental… Continue Reading CSU chosen to rebuild Chevy sedan into green car

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