Fallacy of re-branding applies to airport’s strategy
“Oh, you’re a brand consultant? Our company just went through a re-branding effort six months ago. We’ve all got new business cards, a new logo and new ad campaigns coming out.” I cannot tell you how many times I hear this and similar statements from those I meet on a daily basis. And I cannot [...]
Colorado Springs officials are hoping a new marketing strategy will save the Colorado Springs Airport from its nosedive of declining passengers and airport activity. The airport, like so many regional airports across the country, is caught in a swirl of factors including consolidating airlines, a sluggish economy and rising fuel prices. Every year for the [...]
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Colorado Springs Mayor Steve Bach is putting out a call for an airport marketing expert. The expert ought to be familiar with strategies on marketing a regional airport in the shadow of an international airport, like Denver. City officials announced Friday that Colorado Springs airport aviation director Mark Earle was stepping down. Earle, city officials [...]
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Mark Earle is stepping down as aviation director of the Colorado Springs Airport, officials announced Friday. Assistant Aviation Director Dan Gallagher will assume the role of interim director while the city conducts a national search for a new director. Gallagher has been with the Colorado Springs Airport since 2010. Earle has agreed to serve as [...]
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It should have been a time of celebration at the Colorado Springs Airport. Crews were wrapping up the finishing touches on a $236,000 visual display that leaves no doubt in travelers’ minds that Colorado Springs is home to the U.S. Olympic Committee, U.S. Air Force Academy and wonders of nature. But just as a giant [...]
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Frontier Airlines will stop all flights out of Colorado Springs in April. The Colorado Springs Airport was notified this week that Frontier Airlines will discontinue its service in Colorado Springs. The move follows an announcement in mid-January, when Frontier announced that it would reduce its service in an out of the Colorado Springs Airport during [...]
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The Colorado Springs Airport is one of 44 airports to receive part of $20.6 million in state aviation fuel tax revenue under the Aviation Discretionary Grant Program. “We have improved public-use airports all across the state by leveraging these grants with local and federal matching funds,” said Gov. John Hickenlooper. “These airports are critical to [...]
Continue reading …Colorado Springs Airport is breaking from a cookie-cutter mold of airport offerings and putting an authentic Colorado stamp on the atmosphere, right down to its coffee and beer. Bristol Brewing Company will open a smaller version of its taproom in the airport terminal this month. Novo Coffee, a Denver-based coffee company, opened its doors in [...]
Continue reading …Frontier Airlines is adding more nonstop flights to Colorado Springs. The airline said today that the flights will be offered to Phoenix, Seattle, Portland, Ore., and Los Angeles. Frontier executives made the announcement at the Colorado Springs Airport this morning.
Continue reading …A $4.7 million construction project to upgrade the Colorado Springs Airport’s baggage and passenger screening system is under way. The project, awarded to Springs-based Art C. Klein Construction, is laying the groundwork for a $9.5 million automated screening system. The $9.5 million contract has gone to bidders, but has not yet been awarded. Airport spokeswoman [...]
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