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Selling the  Springs: Entities join to market city below America’s Mountain

Selling the Springs: Entities join to market city below America’s Mountain

The Pikes Peak region has its own, built-in marketing strategy — America’s Mountain — but even the most relevant metros must strive to stay that way. “We capitalize on what our assets are,” said Ryan Cole, executive director of Pikes Peak Country Attractions. “Pikes Peak is one of the many great assets that we have.”… Continue Reading Selling the Springs: Entities join to market city below America’s Mountain

State, federal grants help extend reach of Colorado Springs Visitors Bureau

The Colorado State Office of Economic Development recently announced several grant recipients who will receive a total of $500,000 to advertise, promote and support tourism in Colorado counties affected by September 2013 flooding. The grants will be directed toward eight projects in five counties, including El Paso County, due to a submission from the Colorado… Continue Reading State, federal grants help extend reach of Colorado Springs Visitors Bureau

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CVB keeps us aware of heroics

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Our lives move so fast anymore, even something as traumatic as natural disasters in our midst can fade quickly into the background, unless it’s right in front of us. Unless you drive regularly into Mountain Shadows or out to Black Forest, you probably have forgotten already about how much the historic wildfires of 2012 and… Continue Reading CVB keeps us aware of heroics

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Mayor Steve Bach’s City for Champions proposal didn’t impress Economic and Planning Systems, the third-party analyst hired by the Colorado Economic Development Commission to evaluate the city’s request for state tax increment funding. EPS found that visitor estimates by the city were overly optimistic; financial data was skimpy, insufficient and/or inaccurate; and cost and revenue… Continue Reading Third-party analysis forces City for Champions revisions

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Government travel cuts affect hotel rooms

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The government’s ban on non-essential travel not only is harming international collaboration and local economies around the nation, many claim it’s hurting scientific progress as well. And it has led an unlikely group in Colorado Springs to pledge to work for a more diverse local economy. This time, it’s the Convention and Visitors Bureau.  … Continue Reading Government travel cuts affect hotel rooms

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CVB looks to educate outsiders

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CVB looks to educate outsiders

Tourism is a tough business. There’s no way to determine success, no way to tell whether the message is resonating with the target audience, no way to measure the return on the millions invested in advertising, marketing or other publicity. Tourism experts use a bunch of different messages and a lot of different media, hoping… Continue Reading CVB looks to educate outsiders

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Springs-area attractions investing in big improvements for tourists

Colorado Springs area attractions and tourist destinations have invested, or plan to invest, almost $134 million in improvements this year. The Colorado Springs Convention and Visitors Bureau reached out to its members to find out what they had planned. The results provided an impressive list of local attractions planning to invest anywhere from tens of… Continue Reading Springs-area attractions investing in big improvements for tourists

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A tour bus is leaving Colorado Springs for the state capital Jan. 29 and the leader of the Colorado Springs Convention and Visitors Bureau is hoping its full. Doug Price, CVB president and CEO, is taking reservations for a seat on the bus, which is taking folks to Colorado Tourism Day Jan. 29 at the… Continue Reading Colorado Tourism Day Jan. 29, bus taking Springs residents

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The Colorado Springs Convention and Visitors Bureau was recognized for its “55 Attractions in 5 Days” initiative at the Governor’s 2012 Colorado Tourism Conference this month. The Colorado Springs CVB was given the “Outstanding Community Tourism Initiative Award,” which is presented to a community or region that has demonstrated excellence in a tourism event, promotion… Continue Reading Colorado Springs CVB recognized for outstanding tourism initiative

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Amy Long’s voice is calm and hopeful. In the tourism game, she understands the ebb and flow of the market better than anyone. She’s the vice president of marketing and membership at the Colorado Springs Convention and Visitors Bureau. After the Waldo Canyon fire took a turn toward Colorado Springs on June 26, she was… Continue Reading Springs marketing its way out of fire’s economic effects

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