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CVB looks to educate outsiders

CVB looks to educate outsiders

Tourism is a tough business. There’s no way to determine success, no way to tell whether the message is resonating with the target audience, no way to measure the return on the millions invested in advertising, marketing or other publicity. Tourism experts use a bunch of different messages and a lot of different media, hoping… Continue Reading CVB looks to educate outsiders

It’s difficult to believe that I have been residing in Colorado Springs for nearly two years. I am proud to call this community home and excited with what has been accomplished during my tenure. I’m pleased as I look ahead to 2013, especially after the challenges faced in 2012. After my hire at the Colorado… Continue Reading CVB appreciates having the trust of Colorado Springs

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The Colorado Springs branding task force has decided to work  with local artists to redesign its Live it Up logo. The art will change but the slogan, “Live it Up,” will remain. About $ 111,000 was paid to create the slogan and logo. The redesign will cost another $5,000. Do you agree with the task… Continue Reading Do you agree with the ‘Live it Up’ redesign decision?

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The Colorado Springs branding task force will go back to the drawing board and work with local designers to redesign its Live it Up logo, which was unveiled in November and universally panned by the community. Local designers will have a chance to design the city’s new branding logo and the community will have the… Continue Reading Branding task force to scrap logo, start over

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Recognizing that some people believe  “Live it Up!” doesn’t live up to the city’s potential, the Community Branding Task Force will meet after Thanksgiving to consider advice from local designers who have protested that the new logo is amateurish and trite. “We are open to making this better,” said Doug Price, president and CEO of… Continue Reading Branding taskforce will consider design input

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The long-awaited Colorado Springs regional brand will be announced Nov. 15 during a press conference at the Pioneers Museum. The brand and slogan is under wraps until then, said Chelsy Murphy, spokeswoman for Colorado Springs Convention and Visitors Bureau, which led the charge on the creation of a regional brand for the Colorado Springs region.… Continue Reading City and County officials set to reveal regional brand

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Alicia McConnell, director of athlete services and programs for the U.S. Olympic Committee, was recently selected as board chairwoman for the Colorado Springs Convention & Visitors Bureau. She replaces former chairman John Washko, vice president of marketing for The Broadmoor. McConnell will help cultivate partnerships with community organizations throughout the U.S., and provide additional resources,… Continue Reading McConnell bringing championship perspective to CVB

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The telephone is ringing off the hook at the Colorado Springs Convention and Visitors Bureau with callers in search of hotel rooms for this Labor Day weekend. “People are saying, ‘I need help finding a room,’ ” said Chelsy Murphy, CVB spokeswoman. “It’s fabulous.” On Thursday morning there were still some hotels reporting vacancies, but… Continue Reading Labor Day weekend set to cap ‘great’ summer tourism season

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The way Doug Price sees it, a city slogan or brand will help Colorado Springs tell its story. Continue Reading Colo. Springs shopping for its brand

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