by Monica Mendoza Published: May 18,2012
Tags: colorado springs logo, CVB
The Colorado Springs Convention and Visitor’s Bureau is hoping local businesses will take out the newly re-designed city logo and try it on for size. Put it on a T-shirt or a ball cap, they say. Slap the new city slogan “Live it Up” on bumper stickers; use the art and slogan in company collateral; [...] [...]
by Rob Larimer Published: December 12,2011
Tags: branding, CVB, Live it Up
The Colorado Springs branding task force has decided to work with local artists to redesign its Live it Up logo. The art will change but the slogan, “Live it Up,” will remain. About $ 111,000 was paid to create the slogan and logo. The redesign will cost another $5,000. Do you agree with the task [...] [...]
by Monica Mendoza Published: December 9,2011
Tags: branding taskforce, CVB, Live it Up
The Colorado Springs branding task force will go back to the drawing board and work with local designers to redesign its Live it Up logo, which was unveiled in November and universally panned by the community. Local designers will have a chance to design the city’s new branding logo and the community will have the [...] [...]
by Monica Mendoza Published: November 22,2011
Tags: Colorado Springs Community Branding Taskforce, CVB, Doug Price, Live it Up
Recognizing that some people believe ”Live it Up!” doesn’t live up to the city’s potential, the Community Branding Task Force will meet after Thanksgiving to consider advice from local designers who have protested that the new logo is amateurish and trite. “We are open to making this better,” said Doug Price, president and CEO of [...] [...]
by Monica Mendoza Published: November 10,2011
Tags: branding task force, CVB, Tourism
The long-awaited Colorado Springs regional brand will be announced Nov. 15 during a press conference at the Pioneers Museum. The brand and slogan is under wraps until then, said Chelsy Murphy, spokeswoman for Colorado Springs Convention and Visitors Bureau, which led the charge on the creation of a regional brand for the Colorado Springs region. [...] [...]
by Rob Larimer Published: September 2,2011
Tags: alicia mcconnell, CVB, One on One, USOC
Alicia McConnell, director of athlete services and programs for the U.S. Olympic Committee, was recently selected as board chairwoman for the Colorado Springs Convention & Visitors Bureau. She replaces former chairman John Washko, vice president of marketing for The Broadmoor. McConnell will help cultivate partnerships with community organizations throughout the U.S., and provide additional resources, [...] [...]
by Monica Mendoza Published: September 1,2011
Tags: Balloon Classic, CVB, Hotels, summer, Tourism
The telephone is ringing off the hook at the Colorado Springs Convention and Visitors Bureau with callers in search of hotel rooms for this Labor Day weekend. “People are saying, ‘I need help finding a room,’ ” said Chelsy Murphy, CVB spokeswoman. “It’s fabulous.” On Thursday morning there were still some hotels reporting vacancies, but [...] [...]
by Monica Mendoza Published: August 5,2011
Tags: branding, city brand, city slogan, CVB
The way Doug Price sees it, a city slogan or brand will help Colorado Springs tell its story. [...]
by Staff Writer Published: June 10,2011
Tags: City Council, CVB, Doug Price
Last week the Business Journal reported about the Convention and Visitors Bureau’s refusal to disclose details about how it plans to spend the $2.4 million in tax money it is getting from the city this year. The story revealed how blindly the Colorado Springs City Council and CVB board accept that if-asked-don’t-tell situation. During the [...] [...]
by Associated Press Published: May 6,2011
Tags: CVB, Doug Price, Tourism
The Colorado Springs Convention and Visitors Bureau has hired a consultant to help rev up its marketing strategy. President and CEO Doug Price is scheduled to discuss part of the CVB’s branding strategy during an informal City Council meeting Monday. “The resulting brand platform will provide direction and focus for our advertising, promotion and sales [...] [...]
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