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Last week the Business Journal reported about the Convention and Visitors Bureau’s refusal to disclose details about how it plans to spend the $2.4 million in tax money it is getting from the city this year. The story revealed how blindly the Colorado Springs City Council and CVB board accept that if-asked-don’t-tell situation. During the… Continue Reading Council should scrutinize how CVB spends money

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The Colorado Springs Convention and Visitors Bureau has hired a consultant to help rev up its marketing strategy. President and CEO Doug Price is scheduled to discuss part of the CVB’s branding strategy during an informal City Council meeting Monday. “The resulting brand platform will provide direction and focus for our advertising, promotion and sales… Continue Reading Hired consultant will help guide CVB three-year strategy

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Giving tourism industry the respect it deserves

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We’re all just getting to know Doug Price, the new chief of the Convention and Visitors Bureau, but I’ve discovered something about him that should resonate with many: Several years ago, while still living and working in Washington, D.C., Price was in the Springs on a business trip and, as he tells it, was walking… Continue Reading Giving tourism industry the respect it deserves

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CVB plans to beef up marketing in ’11

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Targeting tourists, conventioneers After struggling through deep budget cuts last year, the Colorado Springs Convention and Visitors Bureau has put its marketing efforts into high gear. To pull it off, the CVB increased its marketing budget by 32 percent, from $895,606 to $1.18 million. It was able to do so because its share of the… Continue Reading CVB plans to beef up marketing in ’11

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Branding drive now under way for Springs

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Denver is the Mile-High City, Huntsville, Ala., is the Rocket City, and New York City is The Big Apple. And Colorado Springs? It has plenty of attractive qualities, but despite repeated efforts, none have been successfully harnessed to create a brand. This could be the year that changes. After seeing its budget slashed last year,… Continue Reading Branding drive now under way for Springs

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Tourism CEO pocketing less than peers

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The base salary for Doug Price, the new CEO of the Colorado Springs Convention and Visitors Bureau, might seem like a fortune compared to the region’s median household income of $52,984. But it’s considerably less than what visitors bureau CEOs in other like-sized cities earn, and it appears to be about the same as his… Continue Reading Tourism CEO pocketing less than peers

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As we reported online, the Colorado Springs Convention & Visitors Bureau has named Doug Price, a senior vice president with Destination Marketing Association International in Washington, D.C., to replace longtime CEO Terry Sullivan. Continue Reading Incoming CVB chief will emphasize impact of tourism

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After debating the issue and hearing from the tourism industry, the Colorado House of Representatives decided to keep money for the state’s tourism promotion effort secure for the next fiscal year. The Appropriations Committee suggested cutting the entire budget for the state’s tourism board as a way to fill the multi-million gap in the state… Continue Reading Tourism money safe for next fiscal year

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Despite increasing its marketing budget to more than $1 million for the first time, the Colorado Springs Convention and Visitors Bureau saw a 3 percent drop in lodging taxes for 2008 but still drew millions of dollars to the city, according to the CVB’s annual report released today. And, if it weren’t for several major events in… Continue Reading CVB revenue down 3 percent in 2008

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