Astroturfing — writing fake online reviews for companies — has grown rampant these days, making consumers skeptical and legitimate business owners nervous. Much of that concern could be alleviated locally, however, as a new Better Business Bureau of Southern Colorado online review process gains popularity. Nationally, the BBB launched an online complaint process, which shows… Continue Reading Local BBB launches online review service
February 20, 20141 Comment
Marketing needs to start internally, first, before one ever goes public with a message. And that impetus should come from the top. A CEO or owner needs to know why the company exists — before he or she can share a core message, which goes far beyond a mission statement saying that Company XYZ intends… Continue Reading Clever marketing first defines core valuesContinue reading …
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