Levis launches new global brand aimed at China

Jeans maker Levi Strauss & Co. launched a new global brand in China on Wednesday, joining a growing list of companies that hope to crack this fast-growing and youthful market by tailoring their products to Chinese tastes. Models at the launch were wearing sneakers and high-heeled sandals: not a cowboy hat or boot in sight. [...]

August 18, 2010Comments OffRead More