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Levis launches new global brand aimed at China

Jeans maker Levi Strauss & Co. launched a new global brand in China on Wednesday, joining a growing list of companies that hope to crack this fast-growing and youthful market by tailoring their products to Chinese tastes. Models at the launch were wearing sneakers and high-heeled sandals: not a cowboy hat or boot in sight.… Continue Reading Levis launches new global brand aimed at China