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Olympic ad campaign features future Olympians

In its first major ad campaign since the Salt Lake City Olympic Winter Games, the U. S. Olympic Committee has launched a multi-million dollar advertising blitz featuring present and hopeful Olympians pitching everything from collectible pins to varsity jackets. The campaign launched with full-page advertisements in newspapers, including USA Today. Additionally, one million full-color catalogs… Continue Reading Olympic ad campaign features future Olympians

No one could have imagined the far-reaching impact of 9/11 or the stifling affect of Colorado’s wildfires on local tourism in 2002 – especially Kevin and Susan Hunt. As the new owners of a seven-year-old, twelve-unit bed and breakfast at the foot of the Pikes Peak Highway, just 20 minutes from downtown Colorado Springs, the… Continue Reading Owners of the Black Bear Inn market themselves in post-9-11 economy

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Creative musician finds the corporate audience

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He’s a pianist, composer, author, producer and recording artist – and as president of Source Music, Steve Barta is constantly adding new dimensions to his multi-faceted career. In the past six years, for example, the popular local jazz pianist and performer has found ways to integrate quality music into corporate America through commercial songwriting and… Continue Reading Creative musician finds the corporate audience

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Ad agency offers free advice

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When business slows down, shakers and movers go out and rattle the doors, press the flesh and place some ads. Some companies pull back and hope to weather the storm by reducing expenditures, and often the first place to be cut is the advertising budget. That’s not a good idea, said Susanne Arens, president and… Continue Reading Ad agency offers free advice

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Golf and technology hit a slight bump in the road

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Golf and technology may not really sound like a compatible couple, after all, chasing a dimpled ball into a hole in the fewest amount of hits doesn’t necessarily sound like rocket science. However, as with any sport, equipment is getting more and more sophisticated and the stakes grow continually higher. Golfing technology has manifested itself… Continue Reading Golf and technology hit a slight bump in the road

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The front door opens at Woodmen Wine & Liquor Company, and owner Dee Jones sees three of her regular customers. “Hola!” she says, waving to the familiar Spanish-speaking tradesmen who are stopping by on their way home from a job. At the same time, one of Jones’ wine suppliers is packing up, orders in hand,… Continue Reading Woodmen Wine & Liquor happy with larger location

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El Paso County is Colorado’s lotto land

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Love it or hate it, the lottery is here to stay, and it apparently has biblical precedence. In Chapter 26, in the Book of Numbers (where else?), Moses used a lottery to award land west of the river Jordan. In Colorado, the history is somewhat less celestial, unless you happen to be a million-dollar winner.… Continue Reading El Paso County is Colorado’s lotto land

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We have all heard the Internet gurus preach of the importance of search engine positioning and online promotion. Yet many website owners forget the very simplest of ways to promote your business offline. Why do I need to do offline promotion when I’m promoting an online business? The reason is simple. The concept of a… Continue Reading Commentary: Offline marketing for your website is important

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Taa Dixon, a 1994 Colorado College grad with a flair for big-picture thinking, started 720 Media, a website design and strategic marketing firm in Colorado Springs. Two years later, her company has already developed an enviable list of premier marketing accounts. This rising star in the Pikes Peak region’s entrepreneurial skies heads a young team… Continue Reading Rising star applies e-technology tools to marketing

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This may be the year that was for Patsy Buchwald, president and owner of the Colorado Springs Balloon Classic. First, she was named one of the Top 100 women-owned businesses in Colorado, and now she is the Greater Colorado Springs Chamber of Commerce’s 2002 Small Business Person of the Year.Buchwald purchased the balloon festival in… Continue Reading Patsy Buchwald is Colorado Springs Chamber of Commerce’s Small Business Person of the Year

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